Marketing-Cloud-Email-Specialist Salesforce Exam Questions and Free Practice Test

Question 49

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

Correct Answer:BD

Question 50

A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

A. create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.

B. find each individual with subscriber preview and test send to each individual recipient

C. create a test data extension composed of the management team and test send to the test data extension

D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Correct Answer:D

Question 51

What is triggered automation?

A. An automation that is triggered based on a schedule that has been defined

B. An automation that is initiated when a designated value in a data extension is changed

C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder

D. An automation that triggers an email to be sent based on a user Initiated Email definition

Correct Answer:C

Question 52

NorthernTrail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A. Sender Profile

B. Send Classification

C. Delivery Profile

D. Send Definition

Correct Answer:C

Question 53

How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status.

B. To manage subscribers in guided and triggered email sends.

C. To build dynamic content rules by subscriber type.

D. To allow subscribers to opt-down/out instead of unsubscribing from all.

Correct Answer:D

Question 54

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A. SQL Query Activity

B. Audience Builder

C. Filters

D. Send Flow

Correct Answer:C

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