Marketing-Cloud-Email-Specialist Salesforce Exam Questions and Free Practice Test

Question 37

A marketer uses Email Approvals. In which send process must an email have an"Approved" status prior to send? (Choose 3)

A. A/B Tests

B. Scheduled Sends

C. Send Previews

D. Triggered Sends

E. Test Sends

Correct Answer:ABD

Question 38

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

A. Create dynamic rules based on customers’ preferences in order to send specific content.

B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D

C. Send customers one email per preference choice to ensure customers receive what they want.

D. Create emails to include all preference options so that customers don’t miss any content.

Correct Answer:AB

Question 39

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

A. Split the audience equally and configure a holdback population for a control.

B. Split the audience equally and automatically choose the winning path based on Open Rate.

C. Split the audience equally and wait at least seven days to select a winner.

D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Correct Answer:BD

Question 40

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrorslogic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

A. Spam Check

B. Validate

C. Content Detective

D. Subscriber Preview

Correct Answer:C

Question 41

Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

A. Run a Conversion Report for this tracking link

B. View Conversions tab of the email send's tracking page

C. Select Conversion Data from the Tracking menu

D. Create a Query Activity using Conversions Data View

Correct Answer:B

Question 42

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Ensure that the data extension contains a primary key

B. Select the update type Add and Update

C. Select the update type Overwrite

D. Select the update type Add Only

Correct Answer:AB

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