Marketing-Cloud-Email-Specialist Salesforce Exam Questions and Free Practice Test

Question 19

Where do you click Connect Campaign to associate a campaign with a journey?

A. Journey Builder

B. The Campaign Messages component on the campaign record

C. The Campaign Messages component on the Lead or Contact record

D. Email Studio

Correct Answer:A

Question 20

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets thisspecification?

A. SQL Query Activity

B. Contact Builder

C. Audience Builder

D. Data Filters

Correct Answer:A

Question 21

Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

A. Subscriber Key

B. Subscriber Attributes

C. Primary Key

D. System Preferences

Correct Answer:A

Question 22

What three methods are used to import data into a data extension?

A. API, Import Filter, and Import Activity

B. API, Data Filter, and Import Activity

C. Import Wizard, Data Filter, and Import Activity

D. Import Filter, Import Data, and Automation

E. API, Import Wizard, and Import Activity

Correct Answer:E

Question 23

Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A. Create an automation to begin when Information changes on astore object using a workflow rule.

B. Create a scheduled automation to import the file on a recurring basis with store information.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

D. Createa file drop automation to initiate when the store's data extension is updated via import.

Correct Answer:C

Question 24

Which send process can use Sender Profiles? (Choose 3)

A. Simple Automated Sends

B. Guided Sends

C. User-Initiated Sends

D. TestSends

E. Triggered Sends

Correct Answer:ABE
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after acustomer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interactionoccurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of anAutomation. (e.g. Monthly newsletter, daily update email, etc.)

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