Marketing-Cloud-Email-Specialist Salesforce Exam Questions and Free Practice Test

Question 7

A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A. Drag & Drop Segmentation

B. Data Extract Activity

C. Send Definition

D. Query Activity

Correct Answer:AD

Question 8

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

A. A From Name for each store location

B. A dynamic From Name that pulls in the store location

C. A new delivery profile that pulls in store location in the footer

D. A new send classification for holiday promotions

Correct Answer:BD

Question 9

Northern Train Outfitters has a Master Customer List in a shareddata extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions

B. Date/Time Range fro Access

C. Shared Data Extension

D. User Roles and Permissions

Correct Answer:C

Question 10

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the emailsend behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

A. The email address and Subscriber Key will be added to the All Subscribers List.

B. The subscriber will be added to the All Subscribers List witha status of Active.

C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.

D. The Primary Key and demographic data will be added to the All Subscribers List.

Correct Answer:AB

Question 11

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

A. Exclude old or inactive email addresses.

B. Ensure the spam complaint rate is between 1% and 3%.

C. Purchase lists from companies that guarantee users have opted in.

D. Encourage subscribers to add the company's sending domain to their contacts.

E. Authenticate email sending to distinguish it from spammers.

Correct Answer:ADE

Question 12

A company has one million subscribers. The company has a Masterdata extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A scheduled automation to import a file containing all of their subscribers.

B. A scheduled automation to import a nightly file of updated or changed records.

C. A scheduled automation to occur every 15 minutes to ensure the datais current.

D. A file drop automation to execute an import every time a record is updated or added.

Correct Answer:D

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