Marketing-Cloud-Email-Specialist Salesforce Exam Questions and Free Practice Test

Question 67

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Keep SPAM complaints under .01%

C. Make unsubscribe easyand honor immediately

D. Email never mandatory for customer interaction

E. Accurately identify the sender in the header information.

Correct Answer:BCD

Question 68

NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a databasethis data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for finalapproval. Using automation studio how can NTO assure that the catalogue stays up to date

A. create and AP drivento put the data directly into data extension when any data is changed.

B. create a schedule automation that runsevery 15 min to import the filemultiple times a day.

C. create a file drop automation to import the files when placed on the specific directory on the…. FTP.

D. create a schedule automation to import the file and send two email each time when changes were detected.

Correct Answer:C

Question 69

A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

A. Profile Management

B. File Triggers

C. SQL Query Activities

D. Data Filters

Correct Answer:C

Question 70

What is a function of the Content Detective tool?

A. It helps guarantee placement of emails into the inbox

B. It helps display content in a content box

C. It helps identify spam triggers in email content and subject lines

D. Ithelps track customer traffic generated by content areas within a email

Correct Answer:C

Question 71

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. An import activity can be executedmanually

B. The import activity is under Subscribers in the Email Application

C. An import activity can be used in an automation created in Automation Studio

D. The file for an import activity must be placed in a folder on a FTP site

E. The file for animport activity can be on a desktop computer

Correct Answer:CDE

Question 72

Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications

B. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level

C. The subscriber is automatically unsubscribed from the business unit from which the send originated

D. The subscriber is automatically unsubscribed from the list from which the send originated

Correct Answer:A

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