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Salesforce Marketing-Cloud-Email-Specialist: Salesforce Certified Marketing Cloud Email Specialist (SP19)

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Question 1

What is a personalization string?

A. A snippet of text that inserts subscriber attributes into an email

B. An automated way of scraping a websitefor content to populate inside of an email

C. The snippet of text at the top of the email that is visible before an email has been opened

D. A content area that will display based on a subscriber attribute

Correct Answer:A

Question 2

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A. A callto action can be text or an image based button

B. A call to action should be direct and action-oriented

C. A call to action below the fold performs best

D. Text buttons receive more clicks than graphics

Correct Answer:CD

Question 3

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A. Subscriber Key

B. Subscriber ID

C. DataRelationship

D. Send Relationship

Correct Answer:A

Question 4

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A. Email templates

B. Preference Management

C. Portfolio

D. Data Extensions

Correct Answer:A

Question 5

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A. Offer email opt-in when customers create an account

B. Use incentives such as a discount or free shipping to encourage opt-in

C. Capture email addresses through the use of browser cookies

D. Send emails to a purchased list witha request to opt-in

Correct Answer:AB

Question 6

A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?

A. Audience Builder

B. Drag and Drop Segmentation

C. Query Activity

D. Guided Send

Correct Answer:B