Marketing-Cloud-Administrator Salesforce Exam Questions and Free Practice Test

Question 31

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports
customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store

B. Ages in Household

C. Lifetime Purchase Value

D. Conversion Rate

E. Last Purchase Date

Correct Answer:CDE

Question 32

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A. Remove nonessential data for marketing purposes.

B. Identify and assign appropriate keys to tie records together.

C. Normalize data and fields to prevent redundancy.

D. Ensure all available data is included.

E. Ensure every data source has a sendable field.

Correct Answer:ABC

Question 33

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue? Choose 2 answers

A. Change Column Delimiter to

B. Change Character Encoding to UTF-8

C. Select Unicode Output

D. Change Format to xml

Correct Answer:BC

Question 34

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Installed Packages

B. Data Management

C. Security Settings

D. Salesforce Integration

Correct Answer:A

START Marketing-Cloud-Administrator EXAM