Marketing-Cloud-Administrator Salesforce Exam Questions and Free Practice Test

Question 25

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is used within another business unit

B. Keyword is a reserved word

C. Keyword has too many characters

D. Keyword fails to meet content standards

Correct Answer:A

Question 26

What is Setup Assistant?

A. Support service allowing the outsourcing of repetitive admin tasks

B. A prioritized account configuration checklist

C. A search within Help and Training limited to configuration documents

D. A dashboard containing key metrics for the business unit

Correct Answer:B

Question 27

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A. Give permissions to users at top-level account to assign their own business units.

B. Search for the individual user, select their name, and click Manage Business Units.

C. Search for the individual user, select their name and click Edit Business Units.

D. Re-import the users to update their assigned business units

Correct Answer:D

Question 28

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A. AMPscript conditional against the Gender field

B. AMPscriptlookupRows functions

C. A/B Test content type

D. Dynamic Content Wizard

Correct Answer:D

Question 29

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A. Export Email Allowlist

B. IP Allowlist

C. Identity Verification

D. Audit Trail

Correct Answer:A

Question 30

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud. Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data
extension to house the data?
Choose 2 answers

A. Text

B. Decimal

C. Number

D. Boolean

Correct Answer:AB

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