Marketing-Cloud-Administrator Salesforce Exam Questions and Free Practice Test

Question 19

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective? Choose 2 answers

A. Products purchased from a competitor.

B. Number of items per order.

C. Channel preference of customers.

D. Last purchase date

Correct Answer:CD

Question 20

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%%
Month%%%

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B. Make sure the team has a date stamp to avoid duplication

C. Make sure the files placed on the correct subfolder within the SFTP

D. Use the exact file name used for the trigger in the Import File Activity

Correct Answer:A

Question 21

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers

A. Data Extension entry source

B. Journey re-entry settings

C. Run Once schedule type

D. Winner evaluation

Correct Answer:CD

Question 22

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers

A. Upon receiving an email, all tracked links start with click.email.nto.com

B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

C. Cloudpages personalized URLs are served from cloud.email.nto.com

D. Users receive Marketing Cloud password reset emails from help@email nto.com

Correct Answer:AC

Question 23

Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A. Journey Builder

B. Contact Builder

C. MobileConnect

D. MobilePush

Correct Answer:AD

Question 24

Where would a Marketing Cloud admin view all verified email addresses?

A. Identity Verification Log

B. From Address Management

C. Reply Mail Management

D. Sender Profiles

Correct Answer:B

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