Marketing-Cloud-Administrator Salesforce Exam Questions and Free Practice Test

Question 13

While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

A. Apply the appropriate user mappings in the CRM configuration.

B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.

C. Reset all user passwords to force new tokens

D. Apply the marketing Cloud for AppExchange User option as well

Correct Answer:A

Question 14

Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy? Choose 2 answers

A. Time Between Send and Engagement

B. Email Performance by Device

C. Email Sending Performance Report

D. Deliverability Complaint Rate

Correct Answer:BC

Question 15

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

A. Select all records which have opened an email in the past six months

B. Select all records with an email address

C. Select all records which are active in All Subscribers

D. Select all records where HasOptedOutofEmail is FALSE

Correct Answer:BC

Question 16

NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A. List Hygiene

B. Authentication

C. Content

D. Engagement

Correct Answer:B

Question 17

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?

A. Add Marketing Cloud Security Administrator

B. Add Distributed Sending User

C. Remove Marketing Cloud Channel Manager

D. Remove Marketing Cloud Viewer

Correct Answer:D

Question 18

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A. Import employee email addresses into All Subscribers with an "Active status

B. Ensure employees have opted in to the test email list or data extension

C. Ask employees to use personal email addresses instead of corporate email addresses

D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Correct Answer:D

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